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TikTok Ads

That generates the best ROI.
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Increase your sales and revenue with our TikTok Ads Management Services.Strategies.Optimisation Techniques.

TikTok Advertising Agency in South Africa

TikTok Advertising Agency in South Africa

Are you looking for new and effective ways to reach your audience, especially younger ones?

Do you want to take advantage of a trendy social media platform that has over 1 billion active users daily, with an average of 52 minutes spent per day scrolling on short-form videos?

Look no further than TikTok advertising! At ROI Boffins, we specialise in creating data-driven TikTok ad campaigns that generate high-quality leads and sales for businesses of all sizes while delivering excellent returns on investment (ROI).

What is TikTok advertising?

TikTok advertising is a digital marketing strategy that leverages the massive popularity and engagement on TikTok’s short-form video platform by displaying ads to its users. This type of advertising allows businesses to reach Gen Z and millennial audiences.

And now, even the older markets have embraced the platform due to the massive amount of content available. People spend an average of 52 minutes daily scrolling through their feeds and watching videos from individual creators, brands, and advertisers.

Suppose you want to launch a new product or service and build brand awareness among younger audiences. While also generating leads or increasing sales. We precisely tailor our highly-customisable TikTok advertising services to match your business’s unique needs and aspirations — at a fraction of what it would cost to hire internal teams.

You’ll receive complete visibility into how well each campaign performs at any given time through our detailed reporting system; each report shows which tactics worked best and what’s necessary for improvement, guaranteeing continued progress beyond initial launches.


What is TikTok advertising?
TikTok Advertising: How Much Does it Cost?

TikTok Advertising: How Much Does it Cost?

The cost of advertising on TikTok is a frequently asked question, and it isn’t easy to provide an exact answer because many factors can influence prices.

Advertisers pay based on the impressions or views their ads attract or when users click through them. Generally, TikTok ad pricing varies from R2 per click or about R30 for a thousand people to see your ad. However, this is only indicative in some cases.

However, one significant aspect of TikTok advertising is that advertisers don’t have to spend large sums upfront before seeing results. At ROI Boffins, we recommend starting with a small budget and gradually increasing as campaigns generate results over time while optimising performance against those goals set out at inception.

In a nutshell, there are no minimum spends required for advertising on Tiktok; instead, there are bidding strategies which allow you to pay for your desired outcome.

We Help You Get The Best ROI on TikTok

Our team works closely with each business to help create customised strategies to achieve sustainable return on investment (ROAS) objectives. We effectively leverage targeting options to attract niche markets you wish to capture fully.

The power of TikTok doesn't have to be inaccessible – partner with ROI Boffins today in unlocking this powerful tool! Let's get started growing your business through TikTok advertising.

TikTok Advertising Best Practices

Businesses must leverage effective strategies and stay updated with continuous innovation on the platforms to make the most of TikTok advertising.
Below are some best practices we recommend at ROI Boffins:

Consistent Branding

Ensure your branding efforts among ad types remain consistent through all ads uploaded to campaigns. Messaging continuity leads towards sustainable equity familiarisation, in turn growing brand awareness & recognition.

Promotion via Influencer Marketing

Alongside other methods recommended by our specialised team to increase leads and sales volume by identifying influencers with proven track records and significant follower counts

Creative Approach to Content Development

Videos made should align with product and service offerings while remaining upbeat enough to inspire higher conversion rates. Great content is king alongside uniquely designed graphics that may include potential promotional discounts or incentives that drive engagement and sales.

A/B Testing

Every business operates within unique industry-specific communication styles different from competitors. Testing multiple variations of campaigns over varied periods can provide useful data. This can enable optimised decision-making tied closely with performance indicators, which reveals what works and generates outcomes directed towards true growth.

Tried and tested data-driven performance marketing

At ROI Boffins, we keep up-to-date on industry updates regarding these best practices above. Through tried and tested data-driven performance analysis, we ensure your brand captures more leads and sales without breaking budgets.

As such, working together, we will create effective ad campaigns and maintain and improve them even into future cycles by leveraging intelligent data insights.

TikTok Ads Types in 2023

TikTok offers a variety of ad formats that help unlock your brand's creative potential while driving business results.
Let's take a closer look at some of the ad types you can run on TikTok:

In-Feed Ads

In-Feed ads are short videos or images embedded within native content, appearing seamlessly in users' 'For You' feed. These ads feature clickable calls-to-action leading to a brand's business account, app downloads, or external landing pages.

Image Ads

Image Ads feature pictures with text, logos or app icons displayed within several news feed apps such as TopBuzz, BuzzVideo and Babe. They work best for brands wanting immediate visual impact without creating video content.

Carousel Ads

Carousel Ad enables brands to tell their story using two to ten immersive images with unique captions featuring different products linked by URLs.

Video Ads

Video ads appear both on TikTok's 'For You' feed and news feeds and vary from nine seconds up towards max length of sixty seconds maximum depending on TikTok recommendation guidelines set based on comprehensive research conducted globally.

Top View Ads

The first thing users see after opening the TikTok app for a new session. Top View Ads build customer interest and can create considerable traffic to your website, increasing leads and sales.

Spark Ads

Spark Ads harness user-generated content turning it into immortalised records making it one great opportunity for organic growth. Whether media posts from influential media houses or consumers, each content piece builds relationships nudging people into customers.

Brand Takeover

Brand Takeover is another season staple advertisement category becoming more popular each day. TikTok's 'exclusive advertising content options' allows brands to target up-and-coming events, increasing brand presence, awareness and buy-in.

Branded Effects

Lastly, Branded Effects let your audience have fun by transforming videos using stickers and filters as part of your outreach strategy. Branded Effects creates excellent brand engagement beyond the platform's generic user base. These effects encourage creative license within TikTok videos as users enjoy sharing high-quality videos and photos and getting exposure through themed streams.

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