We offer
Google Ads
Services
That deliver a high return on investment.
Watch the video to learn more:
Play Video about Google Ads South Africa
Google Ads
Our seasoned team creates, manages, and optimizes Google AdsAdwordsPPCPay-Per-Click campaigns, ensuring your brand reaches the right audience at the right time.
What Are Google Ads?
Google Ads, formerly called Google Adwords, is an online advertising platform created by Google specifically to help businesses reach their target audience and drive sales.
Essentially, advertisers can create targeted campaigns within Google Ads, bidding on select keywords, topics & relevant placements that resonate with their objectives to optimise conversion gains & ROI metrics even in competitive niches.
Whenever someone searches online for something related to the keywords your business has targeted (or browses around other popular digital platforms like YouTube or Gmail inbox).
They will likely see ads relevant to your business. This puts your brand in the foreground, enabling only the most effectively matched prospects to advance through sales funnel journeys aimed at converting them.
At ROI Boffins, our expert team helps brands manage better-performing campaigns even when faced with tough competition.
We work with precision and accuracy, assisting clients in capturing consumer intent across any vertical. So that businesses can stay ahead of the curve and achieve maximum ROI.
We optimise ad campaigns and boost lead generation capacity seamlessly without unnecessary guesswork but driven by data insights guiding effective decision-making.
So what are you waiting for? Contact us today, and let’s start working together on an optimised campaign that drives conversions and maximises impact while scaling naturally over time.
How Google Ads Work?
Google Ads is a pay-per-click (PPC) advertising platform that enables businesses to display ads on Google search result pages, as well as other sites and platforms in the Google Display Network.
Advertisers are charged only when their ad is clicked by a user, through a bidding process against keywords for specific target audiences.
Alphabet’s machine learning systems determine the maximum bid and ad placement during the auction process based on expected click-through rates, relevance & engagement factors aligned against the targeted audience.
Generally speaking, advertisers create campaigns within Google Ads and structure them around ad groups that include relevant keywords or topics based on their goals, with the scale factor being crucial in reaching desired target audience size while keeping a positive ROI in check.
Google rewards advertisers who align most closely with what users search for. Providing higher scores to more engaging ads that reflect optimised creative design and messaging flow. This promotes high-intent behaviour demonstrated by targeted audience outreach efforts concurrently.
Given the importance of matching intent, combined with working knowledge of advertising targeting options to reach specific individuals even at different funnel stages.
Our team at ROI Boffins leverages data analysis rigorously to anticipate clients’ unique requirements. We optimise performance consistently, allowing clients to focus more on running their businesses. While experiencing breakthrough growth & returns from digital advertising efforts seamlessly with peace of mind.
Why Choose Google Ads (Adwords)?
At ROI Boffins, we specialise in helping South African businesses succeed with digital marketing strategies.
We have seen first-hand how Google Ads can transform a business's online presence and increase its leads and sales in less time.
But before we dive deep into how choosing Google Ads could change your life as a passionate entrepreneur driving economic growth in our beautiful country, let me start by sharing an amusing anecdote with you:
When we started running campaigns for clients using Google Adwords in 2010, many business owners were surprised at how high their ads would end up on search results pages.
They would ask, “Is this only happening because we’re working with you?” To which we’d chuckle and reply, “Nope! This is the power of Google and smart targeting!”
Okay, now that we’ve shared our story with you, here are some reasons why choosing Google Ads for your online advertising needs can take your business to tremendous success:
Benefits of Google Ads
Targeting The Right People
Google Adwords allows you to target particular audiences based on demographics such as location, interests (for example, South Africa vs England soccer fans), and behaviour (online shopping habits).
Cost-Effective
Advertising on platforms like TV or radio can be cost-prohibitive for most small modern-day businesses with big dreams. But Google Ads is the happy sauce —it provides a budget-friendly way for online advertising while being practical enough to reach the right people over time.
Reaching More People
Google Ads places your business in prime visibility spots, especially if people are searching for terms directly related to what you offer. This enables you to reach the right customers at the right time when they are actually looking for your product or service, which makes search engine traffic so
Measurability
With detailed performance metrics, you can track the success of your campaigns and adjust accordingly to maximise efficiency. This makes it easier to see what's working well (and not so well) for your campaigns and change strategies accordingly.
How Our Google Ads Service Works
At ROI Boffins, we take care of everything from creating eye-catching ad copy and deciding on keywords to target to monitoring progress with an eagle eye for detail.
We use data-driven insights from analytics to determine which campaigns work best for our clients to get the best return on ad spend (ROAS). Our experienced team ensures every campaign is optimised consistently for peak performance.
How much does a Google ad cost in South Africa?
The cost per click (CPC) on a Google Ad depends on various factors such as competition levels, target audience location or industry-specific pricing models.
However, the minimum spend requirement is R50 ($3 in USD currency) per day, as set by our friends over at Google. It is important to remember this differs from what you will be billed each day but instead marks the minimum amount required if ads get served.
Having said that, many local variables come into play, which may impact pricing. Making it advisable before starting any campaign to talk with us here at ROI Boffins. We can advise further based on strategy, market circumstances and business specific needs.
What’s the difference between Google Ads and SEO?
Google Ads is about instant visibility via advertising, while Search Engine Optimization (SEO) is a long organic play for gaining more visibility through improved website content on multiple search engines such as Google, Yahoo or Bing.
While both strategies work towards improving online presence and increasing engagement with your audience, there is a clear distinction in the way each goes about it.
With Google Ads, you leverage keyword-specific targeted ads to attract an interested audience. While SEO builds gradually over time by improving one’s website and creating quality content – this helps websites rank higher in organic SERPs.
Types of Google Ads
There are various types of Google Ads available to businesses in South Africa. Here are some of the most popular ones:
ROI Boffins: Driving South African Companies to Google Ads Victory
At ROI Boffins, we specialise in helping businesses leverage data to run successful campaigns using Google Ads.
As South Africans, we pride ourselves on our unique vernacular that oozes patriotism and friendliness. So let’s put this digital language into popular terms:
Running ads on Google feels like driving on Grayston Drive during PEAK hour traffic in Sandton. Choosing the right lanes and directions while everyone else scrambles around, trying to change lanes hastily.
You’d feel confident knowing you’ll reach your destination much more efficiently than driving down a road less travelled.
So if you’re ready to stop wasting money on wasted marketing opportunities and want an online presence that drives results (like rands in your pocket), ROI Boffins is here to help you.
With our expert advice coupled with Google AdWords (our fave!), we’ve helped clients from Cape Town To Pretoria achieve their goals.
Wait no more! Let’s take action now, my fellow South African Entrepreneurs!
Get Started today
Maximise your ROI with our expert Google Ads services. Get more leads and sales, top-notch support, and customised plans. Schedule a free consultation to get started.