We offer


Google Ads

That deliver a high return on investment.
Watch the video to learn more:
Play Video about Google Ads South Africa

Our seasoned team creates, manages, and optimizes Google AdsAdwordsPPCPay-Per-Click campaigns, ensuring your brand reaches the right audience at the right time.

What Are Google Ads

What Are Google Ads?

Google Ads, formerly called Google Adwords, is an online advertising platform created by Google specifically to help businesses reach their target audience and drive sales.

Essentially, advertisers can create targeted campaigns within Google Ads, bidding on select keywords, topics & relevant placements that resonate with their objectives to optimise conversion gains & ROI metrics even in competitive niches.

Whenever someone searches online for something related to the keywords your business has targeted (or browses around other popular digital platforms like YouTube or Gmail inbox).

They will likely see ads relevant to your business. This puts your brand in the foreground, enabling only the most effectively matched prospects to advance through sales funnel journeys aimed at converting them.

Why Choose Google Ads (Adwords)

How Google Ads Work?

Google Ads is a pay-per-click (PPC) advertising platform that enables businesses to display ads on Google search result pages, as well as other sites and platforms in the Google Display Network.

Advertisers are charged only when their ad is clicked by a user, through a bidding process against keywords for specific target audiences.

Alphabet’s machine learning systems determine the maximum bid and ad placement during the auction process based on expected click-through rates, relevance & engagement factors aligned against the targeted audience.

Generally speaking, advertisers create campaigns within Google Ads and structure them around ad groups that include relevant keywords or topics based on their goals, with the scale factor being crucial in reaching desired target audience size while keeping a positive ROI in check.

Why Choose Adwords

Why Choose Google Ads (Adwords)?

At ROI Boffins, we specialise in helping South African businesses succeed with digital marketing strategies.

We have seen first-hand how Google Ads can transform a business's online presence and increase its leads and sales in less time.

But before we dive deep into how choosing Google Ads could change your life as a passionate entrepreneur driving economic growth in our beautiful country, let me start by sharing an amusing anecdote with you:

Benefits of Google Ads

How Our Google Advertising Service Works

How Our Google Ads Service Works

At ROI Boffins, we take care of everything from creating eye-catching ad copy and deciding on keywords to target to monitoring progress with an eagle eye for detail.

We use data-driven insights from analytics to determine which campaigns work best for our clients to get the best return on ad spend (ROAS). Our experienced team ensures every campaign is optimised consistently for peak performance.

How much does a Google ad cost in South Africa?

How much does a Google ad cost in South Africa?

The cost per click (CPC) on a Google Ad depends on various factors such as competition levels, target audience location or industry-specific pricing models.

However, the minimum spend requirement is R50 ($3 in USD currency) per day, as set by our friends over at Google. It is important to remember this differs from what you will be billed each day but instead marks the minimum amount required if ads get served.

Having said that, many local variables come into play, which may impact pricing. Making it advisable before starting any campaign to talk with us here at ROI Boffins. We can advise further based on strategy, market circumstances and business specific needs.

Types of Google Ads​

There are various types of Google Ads available to businesses in South Africa. Here are some of the most popular ones:

Search Ads

Search Ads are text-based ads that appear on search engine results pages like Google's Search Engine. They appear at the top or bottom of Google search results pages and target specific keyword queries.

These ads frequently contain high-intent keywords and target customers when searching for specific products or services.

With our expertise in keyword research, we help our clients to deliver relevant ads to the right audience to achieve their goals.

Video Ads

Video ads can be displayed via YouTube using a variety of formats, such as skippable in-stream ads, non-skippable in-stream ads, bumper ads or discovery ads.

YouTube Ads help attract customers while they're watching videos or performing searches on YouTube, or browsing websites within the Display Network.

Video is one of the fastest-growing digital advertising formats. YouTube is a top-rated social channel with over 2 billion monthly global users.

With YouTube Ads, businesses can leverage Google's machine learning to tailor their campaigns to different user groups based on factors such as search history and interests.

Display Ads

Display Ads, on the other hand, are visual ads placed on websites or apps within Google's Display Network. They are particularly effective for increasing brand awareness since they allow advertisers to showcase their brands' messaging with engaging visuals appealingly portraying their product or service offerings. At ROI Boffins, we provide laser-focused targeting & strategies for businesses. While they expand their reach and establish trust with potential customers beyond the previous scope of brand presence.

Shopping Ads

Shopping Ads are another powerful addition to any retailer's marketing toolkit, especially while showcasing product catalogues in a befitting way via Google Merchant Center.

By automatically displaying price comparisons and the option to filter features that customers may be interested in, sellers stand a better chance of converting sales.

Our expertise with custom-developed feeds for shopping campaigns allows us to tailor each campaign to get maximum returns & traffic by comparing analytics reports after optimising campaigns towards higher efficiency.

Discovery Ads

Discovery Ad Type is a relative newcomer yet emerging as a uniquely engaging ad type providing immersive, personalised ad format experience across mobile devices showing content interruptive free, i.e., native format integrated across social media channels such as YouTube home feed and discover tab on Google Search app, etc.,

Every industry vertical implementing artificial intelligence capabilities looks at replacing typical banner display formats, increasing dissatisfaction due to ad fatigue and causing less optimisation over time.

App Ads

The App Campaign Type, as the name suggests, is a Google Ads type exclusively for promoting mobile apps. The goal here is clear - increase app installs & engagement correspondingly.

You can choose from multiple ad formats; however, all the ads shown will be relevant only in app marketplaces and other areas where users search for applications.

Performance Max

Performance Max is a campaign type that enables advertisers to reach just about anyone on the internet since it allows campaigns to run across all Google ad networks with one overarching campaign.

At its core, Performance Max is geared toward significantly increasing business conversions by taking advantage of machine learning technology.

Smart Campaigns

Smart Campaigns are specifically designed to offer small businesses(or those without dedicated marketing teams) one straightforward solution that helps them get started with Google advertising in needful measure with minimal effort required.

With Smart campaigns, layout options are formulated based on predefined parameters — like preferences and objectives — set up by businesses upon launch.

Get Started today

Maximise your ROI with our expert Google Ads services. Get more leads and sales, top-notch support, and customised plans. Schedule a free consultation to get started.