In the world of digital advertising, Google Ads has become an indispensable tool for businesses looking to boost their online visibility and sales. Yes, investing in Google Ads is crucial – but what’s even more important is maximizing your return on investment (ROI). So, how do you go about assuring your business gets the most out...
In this dynamic and centrifugal world of digital marketing, businesses are constantly battling it out to seize the lion’s share of their market. This is where Google Ads shows its true colors, becoming a vital weapon in any marketer’s arsenal that aims at maximizing ROI (Return on Investment) and catapulting businesses ahead of...
If you're running a Google Ads campaign, you've probably come across terms like 'Ad Rank', 'Max CPC bid' and 'Quality Score'. If these terms confuse you, don't worry. This article breaks down what they mean and better yet, how you can improve your ad rank for better visibility of your ads against competitors.
Are you wondering how Google calculates which ad to display when there are multiple marketers bidding on the same keywords? In this article, we will delve into the powerful and intricate world of the Google Ads algorithm. To make it more valuable for you, we will back up the information with real-life examples.
